Competitor Tracker

Monitor your competitors’ share of the market and receive alerts whenever they are awarded contracts.

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Stop making assumptions about your rivals’ share of the market. Competitor Tracker lets you access over 10 years of contract award history for any business, allowing you to move from guesswork to precision strategy.

By monitoring the wins, strategies, and market share of your competitors, you can identify gaps in the market, refine your own proposals, and make informed decisions on where to invest your resources for the highest chance of success.

Navigate Your Market with Absolute Clarity

🔓 Unrestricted Intelligence

There are no limits on your curiosity. Investigate any business in our database and analyse their complete award history to uncover their long-term growth patterns and hidden strengths.

🔔 Real-Time Competitor Tracking

Stay informed without the effort. Receive instant alerts the moment your rivals are announced as contract winners. Monitor their market movement in real-time and adjust your own sales tactics to defend your market share.

🌍 Full Market Coverage

Our data reaches further. We track and record contract award details for the UK, Ireland, and the OJEU, ensuring every winner is captured within our database for your review.

📊 Advanced Market Awareness

Move beyond guesswork. Use definitive award data to calculate market shares, set realistic performance benchmarks, and build ambitious, data-backed growth objectives

💡 Trend Detection & Innovation

See where the market is moving before your rivals do. Identify emerging industry trends and service innovations before they become mainstream, keeping your business at the forefront of market evolution.

🔄 Strategy Support

Analyse the opportunities your rivals are successfully targeting, and use these insights to strengthen your own approach. Refine your sales strategy, sharpen your proposals, or enter new markets with total confidence

📥 Exportable Intelligence

Turn data into action. Download comprehensive award data – including contract values and buyer details – as an Excel document, for deep-dive internal analysis and executive reporting.

Frequently Asked Questions

 

In a competitive landscape, knowing your own strengths is only half the battle. You need Competitor Tracker to fully understand the market – without it, you are bidding in a vacuum.
This tool allows you to see exactly which buyers are loyal to your rivals, which competitors are expanding into your territory, and where the “open space” in the market truly lies.

The primary benefit is Informed Decision Making. By using this data, you can:

  • Qualify Opportunities Better: If a competitor is regularly winning a specific type of contract, you can decide whether to mount a challenge or pivot your resources to a more winnable opportunity.
  • Price with Confidence: Seeing the award history of similar projects helps you understand the market value and ensures your bids are competitive yet profitable.
  • Identify New Markets: If you see a rival successfully winning in a new region or sector, it serves as a “proof of concept” for your own expansion.

Competitor Tracker is a comprehensive intelligence service designed to monitor your rivals’ activities within the public sector marketplace.

  • Receive Instant Win Alerts: Get an email the moment a competitor is announced as the winner of a public sector contract.
  • Monitor Unlimited Businesses: Set up tracking for any number of firms, regardless of their industry or niche.
  • Access a 10-Year Archive: View a competitor’s full history, including original tender notices and final award details.
  • Export Intelligence Reports: Download award data – including dates, values, and contracting authorities – into Excel for internal analysis and reporting.

Competitor Tracker is more than just a data service; it is a strategic asset that helps you optimise your resources and increase your win rate.

CANs provide vital insight into a market. If the work was awarded to your competitors, the data helps you benchmark your own standing. Reviewing your competitor CANs allows you to:

  • Identify Targets: See exactly what your rivals are pursuing and build an accurate picture of their market share.
  • Build Competitor Profiles: Use specific contract requirements to learn about a rival’s capabilities and specialisms.
  • Benchmark Performance: Measure your success against your competitors and wider industry standards.
  • Engage Buyers: Contact authorities to learn about their specific needs and the current performance of your competitors.
  • Predict Renewals: Check renewal dates to give yourself a massive head start on preparing your bid before the work comes back to market.
  • Track Innovation: Stay updated on the latest trends, developments, and innovations in your sector.

Yes. You can track any business on our system.

This tool can be used to monitor direct, indirect, and potential competitors, as well as any other businesses you are interested in learning more about.
You can even use Competitor Tracker to follow potential partners — using their award history to determine their suitability for collaboration on complex projects and using your award alerts as the perfect opening to start building those relationships.

Your complete tendering solution

Tenders Direct offers more than alerts for new business opportunities – we have a range of products and features to help you find and win more work with the public sector.